Lionsgate have built a world of marketing and merchandise for the trilogy, “The Hunger Games”, in an attempt to create a custom built experience for audiences (Ad Age). This product of transmedia storytelling, whereby “elements of fiction have been systematically dispersed across multiple delivery channels”, has strategically blurred the lines between reality and fiction (Mitew, 2017). In turn, enabling different audience segments to immerse themselves in the storytelling process (Transmedia Storytelling 101).
Hunger Games Official Trailer
In 2012, Lionsgate published the film’s official trailer, which sparked excitement, anticipation and enthusiasm for many individuals.
Website:
Through the development of key digital strategies, Lionsgate were able to successfully capture and engage a broad audience through the creation of a website, “www.thecapitol.pn“. It mirrors the official Panem Government website, enabling users to create their own personalised Panem Government ID upon entering the site. Through implementing a commenting section and allowing users to upload their own content, the website encourages users to become active participants of the storyline (Thoughts on the T).
Facebook & Twitter Page
Both Facebook and Twitter pages were established to engage audiences through various promotional pictures, links to Capitol Couture and official trailers for the film. The pages are the “official pages of the Capitol/ Panem Government”, containing ideological messages to which fans can respond to.
Youtube
Lionsgate developed an additional Capitol medium known as “Capitol TV”. This channel allows fans to view official trailers/ previews and encourages fans to upload “fan vids” in a section labelled, “District Citizen Reels”.
Capitol Colours
Lionsgate worked with American International Industries’ China Glaze brand to create a “Hunger Games” inspired nail polish line to further promote the film (Ad Age). “Capitol Colours” features 12 shades, dedicated to each district.
Lionsgate successfully distributed elements of “The Hunger Games” across multiple media channels, generating interest in the films and ultimately persuading as many consumers as possible to purchase a ticket to the film.
Brittany
blogonwithbritt.wordpress.com 
Hi Britt,
Your blog post is very good. You have separated each platform that Lionsgate used to promote “The Hunger Game” to analyse. This makes your post clear and makes it easier for readers to engage with the topic. Well done ! Another plus point is that you have hyperlinks in your post so readers can easily assess the sources for further study. When you write about each platform, you also have the images/videos to illustrate it. You got straight to the point!
My only critique is that I hope you can have some condensed sentences to explain shortly the theory about the term “transmedia storytelling” so that it can help even the normal audience who don’t have any knowledge about this term can easily engage with your post.
Keep fighting !
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