Tries It…Likes It…Re-buys It.

Consumer attitudes towards meal-time are transforming. Cooking is being viewed as a social activity, bringing about family time and enjoyment. According to Solomon and Russell-Bennett, an attitude is a learned predisposition, whereby one behaves in a consistently favourable or unfavourable manner with respect to a given object (2019). For HelloFresh, it is imperative their consumers…

It’s Easy…It’s Fresh…HelloFresh Is My Choice

Why do consumers purchase from HelloFresh? Is it because of its convenience and value? Is it because their ingredients are wholesome and nutritious? Is it because HelloFresh's values align with the consumer? Is it because consumers are influenced by others?  This notion of  'why' encompasses the concept of a consumer's motivation process. Motivation refers to…

Who is HelloFresh?

Who Am I?  I am filled with nutritious and delicious produce, locally sourced from across Australia. I'm packed pretty tight, to ensure nothing falls out on my journey to my new home. From the outside you may think I just look like an average cardboard box, but trust me, I am pretty unique. I bring…

Dinner Time…That Means it is Time for HelloFresh

Farm-fresh ingredients fully sourced to your door. No need to worry about what to make for dinner tonight. Create fun family memories. Helping the environment and reducing your plastic intake at the same time. Dinner time...that means it is time for HelloFresh.  The idea of meal-kit delivery services have become a recent phenomenon within consumer's daily…

If You Think it Looks Amazing, Just Wait Until You Taste It.

The crisp, creamy and colourful slaw is the perfect accompaniment to the sweet and sour teriyaki glazed pork meatballs, paired with the aromatic garlic rice - a truely home cooked and delicious meal. It is delivered to your door step in a reusable and sturdy box, fitted with ice-packs and insulation to eliminate odours. A…