Mum! I Think I have Found the One…

Marketing revolves around understanding and learning what a consumer wants and from that being able to influence their decision making process. This is to ultimately ensure a consumer buys a particular brand promoted by a marketer, instead of them choosing the competition. The decision making process is within a complex sphere, whereby "...a buyer may…

The Way to a Consumers Heart

The concept of Corporate Social Responsibility, also referred to as CSR, is understood to mean that "...corporations have a degree of responsibility not only for the economic consequences of their activities, but also for the social and environmental implications" (AHRC 2018). Organisations are encouraged to make a positive impact on their stakeholders, including; employees, consumers…

Parents…They pay the way.

The notion of 'material parenting', "...a style of raising children that involves giving and taking away possessions to shape behaviour", has lead to controversy regarding the long term effects on one's needs, wants and wellbeing (Richins & Chaplin 2015, p. 1). According to Richins and Chaplin (2015), certain parenting styles impact the level of materialism displayed in adults,…