Tries It…Likes It…Re-buys It.

Consumer attitudes towards meal-time are transforming. Cooking is being viewed as a social activity, bringing about family time and enjoyment. According to Solomon and Russell-Bennett, an attitude is a learned predisposition, whereby one behaves in a consistently favourable or unfavourable manner with respect to a given object (2019). For HelloFresh, it is imperative their consumers…

1 – The Future of Work: LinkedIn and Facebook within E-Recruitment

Introduction and Overview  At the forefront of recruitment is the attempt to conduct a process with individuals that is frictionless and smooth. From the initial encounter, the pre-hire journey “...needs to be personalised and candidate centric, built on authenticity, reinforced through honest relationships” (Idibu 2016, p.1). Social media platforms, specifically LinkedIn and Facebook, are playing…

2 – Primary Research

Research Methodology  In order to deliberate on secondary research and outline project conclusions, primary research methodologies have been employed. Face-to-face interviews with two industry professionals were conducted over a two-week period, combining to detail relevant opinions on this research topic. Six open-ended research questions were developed and designed to ascertain in-depth insights and qualitative research from…

3 – Interview One: HR Perspective

Participant One - Mandie Garth  Mandie has over 20 years experience working in Human Resource (HR) management, specifically in recruitment and on-boarding. She has worked for both private and public companies, where she believes recruitment is an essential core business component that can determine the future success of a company. Being an active member of…

4 – Interview Two: HR Perspective

Participant Two - Austin Smith  Austin is the Talent Engagement and Acquisition Manager for the Asia-Pacific region at Unispace, a multi-national design and construction firm based in Sydney. With close to 19 years experience across management consultancy and recruitment, Austin has experienced first hand the overhaul from traditional recruitment to the phenomena referred to as…